Because the Disney Company has an agreement to use the MGM name for their Studios Park, there are periodically recurring rumors that the name will change. Recently, the name Disney-Pixar Studios has been the popular speculation. When the two companies merged this speculation ran rampant through the internet, only to die down a bit. Well it is back, and in full force, so let’s examine the possibility, shall we?

As a name, Disney-Pixar Studios doesn’t suck. It flows well and fits the Disney mold just fine. From a business perspective, it signals a growth in the marriage between the two entities, something that was clearly in doubt not so long ago when Michael Eisner and Steve Jobs were at each others throats. If this also means that Imagineering will use the Studios as their focal point for future Pixar themed attractions, that makes good sense and I welcome it.
But the problems are two fold. First, they already have major Pixar attractions in each of the other parks, many of which are brand new. If they add Cars to the Indy Speedway at the Magic Kingdom’s Tomorrowland, they will practically have a Pixar park already in operation. Currently the Studios do not have a Pixar attraction, only a bad pizza joint and some decorations. Even after the new Toy Story attraction opens, the Studios would look pretty silly with the Pixar name but less Pixar than the Magic Kingdom. They could expand by adding more, but that would be a very long-term project and we know how those can often end up.

Second, and probably more obvious, is that it doesn’t fit the classic Hollywood theme that covers most of the park, while MGM does. In fact, just about any other studio name would work better in this regard. But Pixar has absolutely no relationship to everything from the décor, to the “streetmosphere” characters. This name change could actually further erode the order confused Studios theme, if that’s even possible.
From very early on in its history, the Disney-MGM Studios has suffered a major identity crisis. The park about films and Hollywood quickly disjointed its own image. It’s now just a shadow of that idea. Think of all the things that are NOT movie related. The Twilight Zone Tower of Terror, Aerosmith’s Rock n’ Roller Coaster, and Playhouse Disney all come to mind. I would hope that any drastic change, like the park’s name, would somehow address this issue. “Disney-Pixar Studios” does not. In fact, it only further confuses the situation.
But in the long run, it is what it is…a name. If this is the best they can come up with, whether for branding reason or contractual obligations, then that’s fine. The current name is already confused at best, so would this change really shatter the fabric that was thrown in the trash long ago? The theme is so far gone, we are really only left with hoping for good attractions, whether they belong there or not.