Comments on: “Year of a Million Dreams” extended http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/ Feeding the Disney fixation daily Fri, 18 May 2012 14:36:14 +0000 http://wordpress.org/?v=2.6.3 By: Jason http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1807 Jason Sat, 11 Aug 2007 20:29:49 +0000 http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1807 That's the thing though, I don't think the YOMD has anything to do with any surge in attendance or anything like that. It's the huge success of the 50th that has kept people coming back, not the YOMD which, based on the large amount of people who still have no idea why they are getting a prize, has yet to make an impact with the tourist crowd. That’s the thing though, I don’t think the YOMD has anything to do with any surge in attendance or anything like that. It’s the huge success of the 50th that has kept people coming back, not the YOMD which, based on the large amount of people who still have no idea why they are getting a prize, has yet to make an impact with the tourist crowd.

]]> By: biblioadonis aka George http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1806 biblioadonis aka George Sat, 11 Aug 2007 03:41:55 +0000 http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1806 Raidermatt--exactly! This should be a part of the cast member's job. Making dreams come true for as many people as possible. A marketing campaign isn't really needed, but apparently a celebration every 18 months (that lasts almost two years) brings a lot of people into the parks. I remember seeing a lot of commercials when YOMD premiered, but then it sort of dropped when the heavy spring and summer seasons hit. I would love for the intent of the YOMD to be continued. Empower the cast members. Raidermatt–exactly!

This should be a part of the cast member’s job. Making dreams come true for as many people as possible. A marketing campaign isn’t really needed, but apparently a celebration every 18 months (that lasts almost two years) brings a lot of people into the parks.

I remember seeing a lot of commercials when YOMD premiered, but then it sort of dropped when the heavy spring and summer seasons hit.

I would love for the intent of the YOMD to be continued. Empower the cast members.

]]> By: Raidermatt http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1795 Raidermatt Fri, 10 Aug 2007 15:29:52 +0000 http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1795 Disney's growth target is double digits. Flat and 4% mean it will take a lot of changes like we are seeing in the Dining Plan to make up for that gap. That's always the case of course, since attendance never shoots up 10% across the board, but those numbers are less than they would like to be sure. You're right though, failure is a relative term. I would probably instead say "less successful than hoped or expected". George, I don't think you are naive at all. Yes, as a guest, that IS what it is all about. But shouldn't giving those types of smiles be a part of the everyday operation of Disney parks, and not a sweepstakes? Plus, since Disney is using it as a marketing promotion, I think it's fair to evalutate as a marketing promotion. Disney’s growth target is double digits. Flat and 4% mean it will take a lot of changes like we are seeing in the Dining Plan to make up for that gap. That’s always the case of course, since attendance never shoots up 10% across the board, but those numbers are less than they would like to be sure.

You’re right though, failure is a relative term. I would probably instead say “less successful than hoped or expected”.

George, I don’t think you are naive at all. Yes, as a guest, that IS what it is all about. But shouldn’t giving those types of smiles be a part of the everyday operation of Disney parks, and not a sweepstakes? Plus, since Disney is using it as a marketing promotion, I think it’s fair to evalutate as a marketing promotion.

]]> By: Eric http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1792 Eric Fri, 10 Aug 2007 11:23:21 +0000 http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1792 "But as it stands now based on the evidence, the YOMD has failed to do what it was designed to do…bring in a ton of more people." I'd be interested in seeing this "evidence" you speak of. After a huge surge in crowds during the 50th celebration, DL attendence has basically stayed the same. So, the same huge crowds that made the 50th a success, now are a failure for YOMD? And, as was previously pointed out, WDW is up 4%. Maybe my dictionary has a different definition of failure. “But as it stands now based on the evidence, the YOMD has failed to do what it was designed to do…bring in a ton of more people.”

I’d be interested in seeing this “evidence” you speak of. After a huge surge in crowds during the 50th celebration, DL attendence has basically stayed the same. So, the same huge crowds that made the 50th a success, now are a failure for YOMD? And, as was previously pointed out, WDW is up 4%. Maybe my dictionary has a different definition of failure.

]]> By: Jason http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1791 Jason Fri, 10 Aug 2007 07:55:16 +0000 http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1791 Well, Eric, if Disney has to actually spend more money just to explain the intricate details of this promotion, that's the failure right there. It's been a year in 2 months, and they just now are deciding to explain it??? Obviously they realized it overalled failed its first go around and are trying to find a way to make it succeed it's second time around. Now once Disney creates a good advertisement strategy that gets this promotion across to tourists, then they can have a successful promotion. But as it stands now based on the evidence, the YOMD has failed to do what it was designed to do...bring in a ton of more people. Well, Eric, if Disney has to actually spend more money just to explain the intricate details of this promotion, that’s the failure right there. It’s been a year in 2 months, and they just now are deciding to explain it??? Obviously they realized it overalled failed its first go around and are trying to find a way to make it succeed it’s second time around.

Now once Disney creates a good advertisement strategy that gets this promotion across to tourists, then they can have a successful promotion. But as it stands now based on the evidence, the YOMD has failed to do what it was designed to do…bring in a ton of more people.

]]> By: biblioadonis aka George http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1788 biblioadonis aka George Fri, 10 Aug 2007 02:41:42 +0000 http://www.mouseextra.com/2007/08/08/year-of-a-million-dreams-extended/#comment-1788 I agree with you, Eric. Even if the guests don't know why they are getting a dream, they are still getting a dream. Isn't that what it is all about? Go ahead, call me naive. :) I agree with you, Eric.

Even if the guests don’t know why they are getting a dream, they are still getting a dream. Isn’t that what it is all about?

Go ahead, call me naive. :)

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