Disney has an Enchanted Thanksgiving weekend
It appears as though Disney’s new film “Enchanted” is the cash generator Disney was hoping for and that many predicted it would be. According to the Los Angeles Times, the new live action film brought in around $50 million over the holiday weekend.
The PG-rated Walt Disney Co. picture, starring Amy Adams as an animated princess whisked to modern-day, live-action Manhattan, grossed an estimated $50 million from Wednesday through Sunday at U.S. and Canadian theaters, one of the biggest hauls ever for the Thanksgiving period.
The concept and trailers for this film both look fantastic and the reviews have mostly been positive. That along with a marketing full-court press usually makes for financial success. I plan on seeing the film this afternoon, so check back later for my review.