Comments on: True Believers! Disney and Marvel together…’nuff said! http://www.mouseextra.com/2009/09/01/true-believers-disney-and-marvel-togethernuff-said/ Feeding the Disney fixation daily Tue, 22 May 2012 00:21:20 +0000 http://wordpress.org/?v=2.6.3 By: Mike http://www.mouseextra.com/2009/09/01/true-believers-disney-and-marvel-togethernuff-said/#comment-3381 Mike Wed, 02 Sep 2009 18:24:04 +0000 http://www.mouseextra.com/?p=1554#comment-3381 It is interesting. If its not all Marvel characters Disney could still cultivate Iron Man, a wildly popular movie with a pending sequel as was the upcoming potential blockbusters Thor, Captain America, and the Avengers It is interesting. If its not all Marvel characters Disney could still cultivate Iron Man, a wildly popular movie with a pending sequel as was the upcoming potential blockbusters Thor, Captain America, and the Avengers

]]> By: KingBob http://www.mouseextra.com/2009/09/01/true-believers-disney-and-marvel-togethernuff-said/#comment-3380 KingBob Wed, 02 Sep 2009 15:27:10 +0000 http://www.mouseextra.com/?p=1554#comment-3380 It's still not clear from what I've been reading whether Universal's exclusive East of the Mississippi River theme park rights extend to ALL Marvel characters or just to the few that they currently use. If it's to all Marvel characters, then Universal is in the driver's seat because their continued use DENIES Disney the ability to use Marvel anywhere in WDW. And even if it's just for the currently used Marvel characters, those are Marvel's MAIN characters. Much has been made about Universal having to pay Disney for the continued use. In reality Universal continues to pay Marvel. It's just that higher up Marvel is now owned by Disney. What is more intriguing is Marvel has audit rights at Universal to make sure they're getting the correct share of royalties. Marvel has always had those rights and its unknown whether they ever exercised them. With Disney owning Marvel those audit rights would be owned by Disney. Marvel and Universal did not compete but clearly Disney and Universal do. That raises anti-trust concerns that could quash this entire deal. Remember this entire deal faces anti-trust overview. One could see Disney giving up audit rights (among other things) to get this approved. It’s still not clear from what I’ve been reading whether Universal’s exclusive East of the Mississippi River theme park rights extend to ALL Marvel characters or just to the few that they currently use. If it’s to all Marvel characters, then Universal is in the driver’s seat because their continued use DENIES Disney the ability to use Marvel anywhere in WDW. And even if it’s just for the currently used Marvel characters, those are Marvel’s MAIN characters.

Much has been made about Universal having to pay Disney for the continued use. In reality Universal continues to pay Marvel. It’s just that higher up Marvel is now owned by Disney. What is more intriguing is Marvel has audit rights at Universal to make sure they’re getting the correct share of royalties. Marvel has always had those rights and its unknown whether they ever exercised them. With Disney owning Marvel those audit rights would be owned by Disney. Marvel and Universal did not compete but clearly Disney and Universal do. That raises anti-trust concerns that could quash this entire deal. Remember this entire deal faces anti-trust overview. One could see Disney giving up audit rights (among other things) to get this approved.

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