Mouse Extra

Last week, Disney World officials announced “Summer Nightastic”, a promotional program for this summer at the Orlando parks.  Like last year’s Disneyland promotion of the same name, Florida officials hope that a one bit of big news for Disney fans combined with few relatively modest changes and a catchy tagline, will be enough to put a sense of urgency into potential visitors.

For the Disney purist, the center piece of this promotion includes something that is certain to be very exciting.  The Main Street Electrical Parade will finally return to the Magic Kingdom.  But truth be told, that is the only part of what has been announced so far for Summer Nightastic that is really worth talking about.  The other elements include…

• A very non-specific announcement of a new fireworks show coming to the Magic Kingdom, which we really can’t get too excited about until we know more about what to expect.
• The Twilight Zone Tower of Terror is planning “New lighting effects and the addition of a new drop sequence”.  While new lighting can be interesting, I am not sure what the virtue is of a new drop sequence when the current sequence is supposedly random.  What can be more new and exciting than a random sequence that is new every time you ride?
• A summer concert series at Epcot, which again we can not judge until we know more about it.
• Extended evening operating hours at the Animal Kingdom.  A good idea to be sure, but not exactly earth shattering news.

The obvious conclusion to draw here is that Summer Nightastic is Walt Disney World’s response to the opening of Universal’s Wizarding World of Harry Potter this spring.  But let me give Disney the benefit of the doubt and assume that is not the primary reason for this promotion.  I mean, if someone there thinks this program can compete with Potterland they ought to be fired.

No, Summer Nightastic is just simply too sparse to be considered by anyone with a brain to be an adequate “response” to Universal’s project.  But that shouldn’t take away from the potential positives here.  For the tourist with plans to head to the Mouse this summer, this comes as really good news.  The return of the Main Street Electrical Parade is truly a treat for the longtime Disney faithful.  And how could extended hours and a new fireworks display ever be considered anything but positive?

So rather than dwell on the obvious “could haves” with this promotion, lets just say that Summer Nightastic seems like a nice addition  to the Disney World slate for this year.  We all want more and expect more out of Imagineering.  And while it does seem strange that Disney is obviously allowing Universal to take center stage for the time being, let’s not draw conclusions on what this promotion was intended to do and then criticize it for not achieving a phantom goal.

Perhaps this is no big deal, but McDonalds is definately leaving Downtown Disney. Frankly, Its hard for me to remember it even being there. With the slew of food offerings at Disney I haven’t had the need for the golden arches, but McDonalds has had a long association with Disney.

So what will replace it? Apparently some chicken joint called Pollo Campero. According to the Daily Disney blog, the new chicken quick-service chain will be in place by late 2010.  I have never been there not have I even heard of it, but the chain is international and apparently, serves fresh latin food. Thats gotta be better than McDonalds, right?