After all this time, I still have not changed my mind on the Year of a Million Dreams
After my last trip, I have been in Walt Disney World for well over 30 days during the famous Year of a Million Dreams sweepsta…err…celebration. And I am here to tell you that after all that time spent in the midst of this great “one of a kind” promotion I feel exactly the same way about it I did when I first heard of the plans. I think it stinks, plain and simple.
I must first admit that I have never won anything in all that time. Not a thing. No silly mouse ears, no dream fast passes, just big fat nothing. I guess you can say that my dreams have not come true. But what is worse, because I really never expected to win anything, is that I have never even seen someone else win either? What I have observed is scores of people all looking longingly at the now obvious “dream squads” as they walk by wondering what they need to do to have their dreams come true. I can see the hopeful guests loitering in the area of the dream squad hoping that if they stay close perhaps they will be there when “the dream comes true”. But, I have never seen success.
As I have said many times before, this is not a promotion or a celebration. This is a sweepstakes, nothing more and nothing less. And like nearly all sweepstakes, the goal is to get you to participate not to make sure you win. Disney has done a brilliant job promoting these sweepstakes. But they know darn well that the vast majority of those who participate by paying for a ticket to the park will go home empty handed. No dreams will come true for them. For a company who takes the word “dreams” so seriously, they have really cheapened it tremendously.
I can only hope that this nonsense will soon come to an end. The promotional decorations are getting old and you can barely even find the dream squads anymore, though I guess that is an improvement from being teased by them passing you by and you getting nothing. It is time for a celebration or a promotion that everyone who pays their hard earned money to afford the ridiculously high ticket prices can participate in and benefit from.






